Code. Create. Innovate. — designing the digital home for Greece's first AI Hackathon.
The AI Hackathon Greece was a first-of-its-kind event, and it needed a website that matched the ambition: high-energy, clear on logistics, and capable of handling a surge in registrations without friction.
I designed and built the full website — from brand direction and visual language through to no-code delivery in Framer — with a tight deadline and a mobile-first mandate.
Splash
Timeplan
Prizes
Build the brand and the website for a novel event — from scratch, fast.
No existing brand identity
The event had no visual language. I had to define colour, typography, tone of voice, and visual style from zero — while keeping it credible for a tech audience.
Complex information architecture
The event had multiple audience types (participants, sponsors, mentors, judges) all needing different information paths through a single site.
Aggressive timeline
Site needed to go live weeks before the event with registration fully functional, requiring no-code delivery to move fast without a developer.
Brand Direction
Defined visual identity: dark palette, electric accents, bold type — techy but approachable for a broad audience.
IA & Wireframes
Mapped audience journeys for 4 user types. Structured information hierarchy in Figma before visual design.
Framer Build
Built the fully responsive site in Framer — no developer needed. CMS for event schedule, mobile-first throughout.
Performance Testing
Load-tested registration flow and chatbot functionality ahead of the announcement spike in traffic.
Full brand identity system
Logo, colour palette, type system, and iconography — ready for web, social, and print collateral.
Mobile-first responsive website
Fully responsive across all breakpoints. Over 60% of registrations came from mobile devices at launch.
Interactive event timeline
Visual representation of all hackathon phases — filterable by track, keeping participants oriented throughout the 48-hour event.
Google Calendar integration & personalisation
Participants could sync the schedule to their calendar and receive personalised session recommendations based on their track.
The event was a landmark moment for the Greek tech community. The website held up under traffic, registration was seamless, and participants praised the clarity and energy of the design. Over 500 registrations validated the UX investment.